Evaluation
Language
In order to do my College Magazine, there was a range of different language features that I had to use in order to make my magazine successful.
For my background, out of all the pictures that I took, I decided to use a picture that displayed a student. The shot of the student is in medium close up, the image shows the student sat down outside the Ash building in the gardens, and he is holding his books. My reason for using this image in the background, as I believe the student will represent the student and the College in a positive way. Because the student is holding his books in his arms, shows that he is dedicated to his College studies. This Creates the impression that he is so dedicated to his studies, which represents the College in a positive as it makes the audience believe that all the students at Wyke are dedicated to their studies. Due to the usage of anchorage the impression that he is dedicated to his favourite subject ‘Photography’, this creates a positive representation of the college as it shows the student are willingly happy to the subjects they have chosen. The Anchorage is also in purple, which links in with the Wyke text in the masthead, which makes the text stand out more to the audience. There is also another impression that is created, is that at Wyke people are dedicated to their studies but there is a more relaxed and laid back approach to College and studies. This is represented through the student sat down holding his books. The Masthead on my magazine is called ‘Wyke College’. I decided to situate the masthead to the top of the Magazine; the reason for this is the Masthead is the biggest piece of text on the page. This makes the name of the magazine stand out more, which will make the audience want to buy the Product. The barcode is situated to the bottom right hand side of the Magazine; above the barcode is the price of the magazine. The Barcode is big and white, which stands out from the background, the Price is also in white and is a bold text. This is effective as when people look at the Barcode they immediately see the price of the magazine. This means they will know the Price of the magazine and the magazine is reasonably cheap. The date and issue of the magazine is situated to the bottom left hand side of the magazine, the colour of the text is in a lime green. This stands out in the background, which means that the audience will know the date and issue. Therefore this means that the audience will know whether or not it is the right issue and if the issue is outdated. Another convention that i used was flash. The Flash is situated above the date and issue on the magazine, the flash is the map of Africa, which is in a white background. In the map is a purple text that says ‘Africa 2012’, which stands out from the white background. The effectiveness of this is that it stands out from the background and will make the audience want to buy the magazine as they will want to know more about the article that is in the blob. This is also effective as the map and the text link in with one another, this symbolises where the Wyke students are visiting Africa to do charity work. I wanted to arrange the colours to ensure that they blend and link in with the articles that are featured in the left third and the masthead. The colour of the text ‘Wyke’ is in purple, as purple is the colour that is used to represent Wyke. The text ‘Africa 2012’ is also in purple, this links the trip and the College together as it shows that the students are going to represent the college in Africa. The word ‘College’ in the masthead is in white, the rest of the text that is on the page is also in white. This shows that the articles link in with the College and the magazine.
Institution
The institution for this magazine is Wyke College. Distributing the magazine is an easy, cheap and effective way of advertising the College. Producing the magazine will also involve all the parents, students and the community into all the events that happens at the College.
Ideology
The message that the magazine gets across to the target audience is a positive one, however there is also a stereotypical message that has been used.
Audience
The intended target audience for my magazine is; students who are currently attending the College, Students wishing to start the College in the future, parents of the students and people who live in the surrounding area. The magazine is aimed at both sexes, as i wanted to be able to relate to both females and males. I thought these particular groups of people would be a good variety for the target audience, as they all may be interested in knowing what’s happening at the College and what kind of events the College have. I decided to attract the audience by using a range of different conventions that will catch the audience eye. I used a masthead, splash, image and bright colours to make the magazine stand out.
Representation
In order to represent the product in a positive way, I wanted to display activities that the students are doing in order to help other people. This is why I decided to use splash, as it stands out to the reader and will make them want to read more about the Africa 2012 trip. This is due to the splash being the shape of Africa which symbolises the college visiting Africa in 2012. The anchorage that is placed over the image of the student encourages the representation in a positive way. Because the Anchorage is showing that the student is dedicated to his work, giving the audience the impression that all students at Wyke are like this. For parents this will persuade them to buy the product as they will want their son/daughter to be just as dedicated to their work. Students who are looking to do As Photography this will give them an insight to what they have to do in this subject. As well as producing a magazine that only displays the positives of the College, I wanted to create a stereotypical perspective that the audience expect to see from a good College. This is why my decision to try and make the audience believe that the student is dedicated to his work is shown in the image and the Anchorage. I believe this makes the audience believe that he has true dedication to the college and to his studies. I also did this by using the colours of wyke in the image, such as purple and white. I tried to represent the College in a fun way as well as positive or stereotypical, I did this to make sure that the College appeals to the target audience by showing them that College is not all books and work, but you are able to have a fun experience whilst studying. This is why I took into consideration the Wyke Halloween party, the text is in white and purple which stand out from the background so it’s easily noticeable.
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